02 / PLATFORM MAPS

The differences should be visible.

Compare how existing systems represent core product information. Each map keeps platform requirements separate from CCFP’s canonical guidance.

PLATFORMGoogle Merchant Center

COVERAGEcore, non-category-specific fields

RETRIEVED2026-09-05

ididentifier.skurequiredDIRECT

Stable channel item ID; canonical SKU is a common source but channel identity remains scoped.

titleproduct.titlerequiredDIRECT

descriptionproduct.descriptionrequiredDIRECT

linkoffer.urlrequiredDIRECT

image_linkmedia.primary_image_urlrequiredDIRECT

availabilityoffer.availabilityrequiredDIRECT

priceoffer.pricerequiredDIRECT

brandbrand.nameconditionalDIRECT

gtinidentifier.gtinconditionalDIRECT

item_group_idfamily.varies_byconditionalDERIVED

Maps family membership; axes still require their own fields.

colorattribute.colorconditionalDIRECT

sizeattribute.sizeconditionalDIRECT

READ THE MAP CORRECTLY

Passing one destination map does not prove eligibility, visibility, ranking, recommendation or growth.